Can you make it big as a YouTube sensation? Can you ever quit the day job, the one that purportedly causes you grief, and replace with a seemingly more interesting career, such as singing or posting internet videos?
Lots of people – women, in particular – seem to think so. Internet video sites – chief among them YouTube – are awash with videos of people posting on any topic of interest, and music videos of them performing their favourite song.
How is it possible to make a living from posting videos? That probably goes against what many people in traditional jobs have been brought up to believe.
The underlying dynamic about maing a living from posting videos is this. You are trying to get people to watch your vidoes. And it is not just about watching your video, but making them watch the entire video.
People that supposedly make a living from YouTube videos get paid depending on how long people watch their video for. If someone clicks on your video link and then clicks away after ten seconds, you’d have earned less that if someone watched three minutes of it.
Making a living from videos is also about making money from advertising. You can monetise your YouTube channel so that ads appear, perhaps at the start or somewhere in the middle, and if viewers are interested in your video enough to tolerate the ads you allow for, then you are rewarded for both.
What really helps if you have large viewership. If one thousand people watch a three-minute video each day, you could be raking in the cash. But you won’t get one thousand fans overnight, like a newspaper, readership is something you have to cultivate. Which is why a lot of people start working on their YouTube channels while they are still in other jobs, so that the moment they decide to take the plunge making a living online, they have paid their dues.
Making videos is one of the ways you can make a living online. Another is writing and starting up blogs. Both pretty much rely on readership and advertising, and on building up large numbers of readers. And for that reason, you’re going to have to read or blog or video-log about topics that people are going to be interested in, in the first place.
This is why you see an abundance of make-up videos and beauty tips in videos. That is a good starting point for women. After that, you can branch out to other fields. Zoella Suggs started out with beauty tips, got even more interest from her participation in The Great British Bake Off, secured a book deal and moved on to being an author. It is about leveraging interest in one field to springboard to another.
Most women blogs and YouTube channels deal with make-up, beauty tips, home-working, early retirement and travelling on a budget. Starting a YouTube channel with one of these themes is usually a good way to begin.
Sometimes people also start blogs or video channels to market their products. What products? Some may be beauty products, from which they earn commissions from. Or if you are looking for a digital product, an online course (usually on “How to make a living from YouTube”) is usually quite popular.
If you have not got the patience or time to build a big readership, there is another alternative you can try. You can make covers of other famous songs and hope that someone out there will notice your video and offer you either a singing job, or a contract. After all, young Justin Bieber was discovered when he was little via his videos on YouTube. But if you don’t like singing, or like to be videoed singing, and have a talent playing an instrument instead, you could make a cover of the song on your instrument. Piano covers seem to be popular, because on the piano you can play the tune and accompaniment at the same time.
In both cases you can also register your covers to be sold. Now, there are strict rules about selling other people’s work as your own, but in the case of music, you can apply for a mechanical license to market your covers. Really? Yes! You can apply for it via the Harry Fox Agency, indicate whose song you are covering and how many copies you intend to sell, and then the right to market it is dealt with for you – the royalties you pay to the original artist are taken care of you.
Thinking of becoming the next YouTube sensation? Start while you are still in education, or still in your existing job so that you develop a fan base that you can sell advertising to. Use your channel to sell advertising and secondary products, such as courses and music covers. And you never know, when you become well known enough, something else may come out of it – singing contract, book deal or theatre or movie role!
Why are women attracted to the idea of making an online living? Unfortunately this arises from having to balance work, family and children – and guilt. During the normal working hours we have to be responsible for children, so we have to look for other ways to restructure work around it. An online income offers another means of flexible living.