Can you make a living online?

Can you make it big as a YouTube sensation? Can you ever quit the day job, the one that purportedly causes you grief, and replace with a seemingly more interesting career, such as singing or posting internet videos?

Lots of people – women, in particular – seem to think so. Internet video sites – chief among them YouTube – are awash with videos of people posting on any topic of interest, and music videos of them performing their favourite song.

How is it possible to make a living from posting videos? That probably goes against what many people in traditional jobs have been brought up to believe.

The underlying dynamic about maing a living from posting videos is this. You are trying to get people to watch your vidoes. And it is not just about watching your video, but making them watch the entire video.

People that supposedly make a living from YouTube videos get paid depending on how long people watch their video for. If someone clicks on your video link and then clicks away after ten seconds, you’d have earned less that if someone watched three minutes of it.

Making a living from videos is also about making money from advertising. You can monetise your YouTube channel so that ads appear, perhaps at the start or somewhere in the middle, and if viewers are interested in your video enough to tolerate the ads you allow for, then you are rewarded for both.

What really helps if you have large viewership. If one thousand people watch a three-minute video each day, you could be raking in the cash. But you won’t get one thousand fans overnight, like a newspaper, readership is something you have to cultivate. Which is why a lot of people start working on their YouTube channels while they are still in other jobs, so that the moment they decide to take the plunge making a living online, they have paid their dues.

Making videos is one of the ways you can make a living online. Another is writing and starting up blogs. Both pretty much rely on readership and advertising, and on building up large numbers of readers. And for that reason, you’re going to have to read or blog or video-log about topics that people are going to be interested in, in the first place.

This is why you see an abundance of make-up videos and beauty tips in videos. That is a good starting point for women. After that, you can branch out to other fields. Zoella Suggs started out with beauty tips, got even more interest from her participation in The Great British Bake Off, secured a book deal and moved on to being an author. It is about leveraging interest in one field to springboard to another.

Most women blogs and YouTube channels deal with make-up, beauty tips, home-working, early retirement and travelling on a budget. Starting a YouTube channel with one of these themes is usually a good way to begin.

Sometimes people also start blogs or video channels to market their products. What products? Some may be beauty products, from which they earn commissions from. Or if you are looking for a digital product, an online course (usually on “How to make a living from YouTube”) is usually quite popular.

If you have not got the patience or time to build a big readership, there is another alternative you can try. You can make covers of other famous songs and hope that someone out there will notice your video and offer you either a singing job, or a contract. After all, young Justin Bieber was discovered when he was little via his videos on YouTube. But if you don’t like singing, or like to be videoed singing, and have a talent playing an instrument instead, you could make a cover of the song on your instrument. Piano covers seem to be popular, because on the piano you can play the tune and accompaniment at the same time.

In both cases you can also register your covers to be sold. Now, there are strict rules about selling other people’s work as your own, but in the case of music, you can apply for a mechanical license to market your covers. Really? Yes! You can apply for it via the Harry Fox Agency, indicate whose song you are covering and how many copies you intend to sell, and then the right to market it is dealt with for you – the royalties you pay to the original artist are taken care of you.

Thinking of becoming the next YouTube sensation? Start while you are still in education, or still in your existing job so that you develop a fan base that you can sell advertising to. Use your channel to sell advertising and secondary products, such as courses and music covers. And you never know, when you become well known enough, something else may come out of it – singing contract, book deal or theatre or movie role!

Why are women attracted to the idea of making an online living? Unfortunately this arises from having to balance work, family and children – and guilt. During the normal working hours we have to be responsible for children, so we have to look for other ways to restructure work around it. An online income offers another means of flexible living.

Want to work flexibly? Consider freelance writing

If you are one of the many women with children then it is likely that the work life balance is one of the challenges that has crossed your mind. How do you work while you have children? Do you place them in childcare while you work? Do you encounter guilt, and if so, could you face it? If you are one of the fortunate women whose husbands earn enough for you not to work, then good for you! But most women at some point will have to figure out how to balance work and children without going mad in the process.

Many women may decide to work flexibly. Now, flexible may take on many meanings. One woman’s flexible may not be the same as another’s. To some women, working flexibly may mean working three out of five days every week. To another, it may mean a five day working week but shorter hours each day. To a third, it may mean the complete freedom to choose the hours of work. To a fourth it could mean being renumerated on a per piece basis, meaning being paid on the production of an article or completion of a job rather than on an hourly basis. The possibilities are endless.

Most women have to work flexibly in order to accomodate their children. The other alternative is to place them in childcare (which, to be honest, is fine if the level of play is stimulating enough) or with an au pair, but unless they have really high-powered jobs that they cannot really give up then most women will seemingly reduce the hours at work in order to focus on their children or try to work flexibly from home.

What kinds of jobs allow you to work flexibly? The first type is a traditional job where you are not required at the office every day, or one where you go in one or two days less but still catch up with the work at home on the other days. Employers siometimes prefer this arrangement because it means you work for free for them, but at the same time you are benefiting from being able to spend time with your children.

The second is one where you work shorter hours at your traditional job, or do a job share. A job share is one where your work is paired with another colleague, so that you both do the work but there is a certain amount of liaising to make sure that the handing over of the job is as smooth as possible. There might not be any significant impact to the employer, in terms of cost, but some women prefer that because it is a way of keeping your foot in the door, of holding on to your job while working reduced hours in the expectation that your hours may increase in the future when the children have grown up and are back at school.

Does your job allow you to pick the hours you work? If so, you are possibly self-employed, or your job is computer-based, and you have a relatively forgiving employer and that speed is not an essence in your job. Such jobs may be such as accounting, or conveyancing, where immediacy is not really a crucial factor. Some people rationalise that the more flexible your work, the more project-based or managerial it is.

But what if you are fairly junior in your company and your boss would not entertain the idea of flexible working? You may decide to strike it out on your own. Many women have gone down this path and one of the popular choices, supposedly one where you can make a living, is blogging or writing online. It is a complete career change’

How do you make a living from writing? Is it even possible?

It might not be as easy or as difficult as you think it is. You can write and develop a large readership, then leverage on your fans by advertising on your site, and getting kickbacks in the process. Some companies may pay you if you write a blog post about their product and then publish it. It is a different form of establishing an advertising medium.

How long should a blog post be? According to the website www.searchmechaniks.co.uk, the typical blog post need to be long, it can be around 500 words long. Now, 500 words is not as difficult as you think it is. By the time you’ve read this, you’ve arrived at nearly 700 words already.

But building up a blog and developing a readership in order to use it as an advertising medium takes time and commitment. And there are times when you will question why you are doing it. Writing about your life may not be the theme to start from. After all, every one has a life and not everyone may necessarily be interested in yours. Rather than writing about your own life and then hoping you will build up a large readership – because there will always be celebrities and others in the limelight whose lives are much more interesting – write about things people are interested in. It may not necessarily be what you are good at. But people will always be interested in things such as finance, business, working from home, making income – and these are useful starting points for a blog.

Having children may force you to make career changes, and if your job does not allow you to work flexibly a whole new career change may be in order. A popular avenue is blogging because writing is a career you can easily fit around the demands of looking after children. Being successful in your writing means building up a readership large enough to sell advertising. But it doesn’t necessarily end there. You could write content for websites for companies who are too busy to do it on their own. It takes time, but you may find the balance of being your own boss, a freelance writer and spending time with your children all meets with doing writing as a new career. It may sound like a big step, but it may be one you may find works well for you.

Nurturing emotionally balanced children

What causes you the most stress? If you are a single woman, apparently the greatest stressor could be moving house, even greater than looking for a job or a partner!

And if you had children, child care is likely to be among the top of your concerns. It is not just the hunting down of a good nursery, one that provides adequate care for your child that causes stress, but when they are just there your stress levels do go up slightly, lurking in the background, fearful of a call that says something may have happened. The lack of control over the midst important things is a recipe for heightened stress.

And if you were expecting? Try not to get too stressed.

Researchers have found that mothers who have stressful second trimesters are prone to transferring these thoughts of anxiety and stress to their unborn child. In a study conducted by the University of California, a group of women were monitored throughout their pregnancies and those who reported experiencing stressful situations in that period later had children who were more sensitive to stress triggers. That is to say, the children were more prone to anger and behavioural issues as well as mood swings.

What can you do if you are pregnant? Well, for starters, be a little selfish and look after yourself. Actually that is not being selfish, it is a way of looking after your unborn child and shielding it from stresses that it cannot really deal with. In a dark world that echoes with muted sounds, the unborn child learns to interpret your reactions and feels how you do. How you feel and react to things around you are passed on to the child.

If you just happen to have a stressful pregnancy, all is not lost though. The researchers found that with the correct post natural care, babies whose mothers experienced stressful pregnancies can attune to a calm world around them and develop a sense of calm so that their stress receptors are not overly active.

Children develop in response to the world around them. They physically experience stress triggers from the environment around, but if the mother is calm, then this association and state of reaction is synapsed into the child’s psyche. How you deal with stress as the child’s mother influences how the child reacts to it. A calming motherly influence can go a long way into preventing a child from developing behavioural problems in the later life.

Women of Inspiration: Isabel Allende

Isabel Allende was born in Lima, Peru. She is the author of twenty-three books in her native Spanish, which have been translated into thirty-five languages. Her award-winning works include The House of the Spirits, City of the Beasts and the international bestseller, Paula.

Allende has received numerous awards, including the 2010 Chilean National Prize for Literature and the 2014 United States’ Presidential Medal of Freedom. In 1996 – in memory of her daughter, Paula – Allende established the Isabel Allende Foundation to support initiatives aimed at preserving the rights of women and children.

‘People have this idea that we come to the world to acquire things – love, fame, goods, whatever. In fact, we come to this world to lose everything.’

Q. What really matters to you?

It’s people – women especially. I have been a feminist – a feminine feminist – all my life, and my main mission has been to care for women; I have a foundation that works for the empowerment of women and girls. Justice matters to me. And stories – I love to listen to people’s stories.

Q. What brings you happiness?

Love, romance, passion, sex, family, dogs, friends – all that brings me happiness.

Q. What do you regard as the lowest depth of misery?

On a universal level – speaking outwardly – I would say that there are many depths of misery, but the worst is probably slavery. When you are a victim of absolute power and are living in constant fear, that is the worst.

On a personal level, I would say that the lowest depth of misery is when something happens to your child and you have absolutely no power to control it. It is when your child is behind a door and you don’t know what someone is doing to her – when you have no say, when you can’t be there and when you can’t even touch her.

My daughter, Paula, had a rare genetic condition called porphyria, which my son and my grandchildren also have. It is manageable and should not be lethal at all. Paula took very good care of herself but, when she was newly married and living in Madrid, she had a porphyria crisis. She went to the hospital, and they f**ked up the whole thing: they gave her the wrong drugs so she fell into a coma, then they didn’t monitor the coma, then they tried to hide their negligence.

For five months, I lived in the corridors of the hospital waiting for them to bring my daughter back to me, and everybody kept promising that she would open her eyes and recover. She suffered severe brain damage. By the time they admitted this and gave me back my daughter, I decided to bring her back to the United States. She was married, but her husband was a young man who couldn’t take care of her. I told him that, in her condition, she was like a newborn baby. I said, ‘Give her back to me.’ He did – that’s something that I will always be grateful for. I was able to bring her back to California on a commercial flight – today that would be impossible, but this was before 9/11. I sectioned off a part of the plane, and we flew with a nurse and all the necessary equipment.

But how do you come into a country with a person who can’t apply for a visa? We came to Washington, DC, where Senator Ted Kennedy sent two people from his staff to wait for me at the airport – I don’t know how, but they got us in. When we got to California, we went directly to the hospital. After a month, it was absolutely certain that Paula wasn’t going to react to anything. She was in a vegetative state, so I brought her home and decided that I would take care of her – because that’s what mothers do. I created a little hospital in the house, and I trained myself – we had her there until she died.

That experience, culminating in Paula’s death, changed me completely. It happened when I turned fifty, which is the end of youth. Menopause followed, so it hit me at a moment when I was ready to change, to finally mature. Up to that point, I had been an internal adolescent. It made me throw everything that was not essential in my life overboard. I let go of everything. With Paula, for example, I let go of her voice, of her charm, of her humour. I cut her hair short, then, eventually, I let go of her body and her spirit, then everything was gone. I learned the lesson that I am not in control.

People have this idea that we come to the world to acquire things – love, fame, goods, whatever. In fact, we come to this world to lose everything. When we go, we have nothing and we can take nothing with us. Paula gave me many gifts: the gift of generosity, the gift of patience and the gift of letting go – of acceptance.

Because there are things you can’t change: I couldn’t change the military coup in Chile or the terror brought about by Pinochet; I can’t change Trump; I can’t change the fate of my grandchildren; I can’t change Paula’s death; I can’t even change my dog!

Now, no matter what happens, it is nothing by comparison to the experience of Paula’s death. I loved my husband intensely, for many, many years, but two years ago we separated. When people wanted to commiserate, I thought, ‘This is not even 10 per cent of what I went through with Paula.’ Nothing could be so brutal, to me, at least. It gave me freedom, in a way. It gave me strength and an incredible resilience I never had before.

Prior to that, many things could have wiped me out. ‘Love, romance, passion, sex, family, dogs, friends – all that brings me happiness.’

Q. What would you change if you could?

I would change the patriarchy – end it! All my life, I have worked towards a more egalitarian world, one in which both men and women are managing our global society – a place in which feminine values are as important as masculine values.

Q. Which single word do you most identify with? Generosity. Years ago, my therapist said that I had very low self-esteem. He told me to go to ten people and ask them to write five things about me – whatever they wanted. It was a very difficult thing to request from people; it seemed like an exercise in vanity and narcissism, but I did it. Everybody mentioned generosity as my first trait, so maybe there is something true in that. The mantra of my foundation is, ‘What is the most generous thing to do?’ This is because of my daughter. She was a very special person and a psychologist. Whenever I was going through something trying, she would ask me what the most generous action I could take was. She used to say, ‘You only have what you give.’