Using Social to your advantage

Some people will attest to this fact: Your choice of social media reflects the generation you were born in, and hence your age group. Is there any truth in that? Well, perhaps. But this only works on the assumption that you stick with one brand for life. It assumes you are likely to go with the predominant brands of your time, then build up your followers and your profile as you go along, and then before you know it, you will have established connections with like minded individuals as yourself, enjoying the clique of a core group, and leaving the social media platform means abandoning the friends you have amassed and essentially cutting a big part of your life.

Depending on how much you have time you have spent – this could be anything from a few hours to a few months – it could be hard to break away. Even when you are straining to make a new start, you could feel really feel the pull increasing. Or as they say, the more you pull against the strain, the more you strain against the pull.

Social media is captivating and once you are entrenched in it, it is difficult to get out of its seductive pull. Some people use it as an opportunity to promote their work to an audience that has similar interests. After all, you have already connected with people with similar interests to yourself. It is then easy to promote products you might create yourself, such as if you were an author and wanted to promote books to your followers. You might even earn money from affiliate marketing, pushing other people’s products. Or you could be a social media influencer, purporting to use certain products and claiming to have a level of success, inspiring others to jealously follow you to emulate the success in your life. Social media influencing is really advertising by stealth.

Social media might enable someone to have a chance encounter with whatever business product you are offering. And that chance encounter may develop into a lifelong passion. Did you know that the composer Leonard Bernstein would not have gone down the classical music route had it not been a chance encounter with a piano in his younger years? From then on he was hooked. You can read more about this in the Muswell Hill Piano Teacher blog. Someone might encounter you on social media via a follower you already have, and likewise you might meet someone who may enhance your business, or offer you a service that will reduce your costs, so remember to devote your time and manage your social media to your advantage!