You see lots of things advertised on public transport. Step into a London underground tube carriage and what do you see? Ads for musicals, food, places to go, money – and whatever you think of the advertisments, you can’t disagree that there is a captive audience. Bored people will glance up and take note of the advertisements, and even if you don’t commit to buy, the ads will have made an impression on your mind, that may induce you at a later stage to a purchase by a somewhat circuituous route.
But if you consider that advertisements are placed where they can have the most result, then their target market exists within the boundaries. Simply to say, if a tube carriage contains certain types of advertisements, then the advertisers must believe that their clientele exists there. You wouldn’t advertise a pregnancy test kit in a senior citizens’ magazine.
So what can the advertisements on tube carriages tell us?
Some believe that the ads can tell us various things. One of them is our relationship to food. Where in the past, people used to believe that sitting down to dinner was a daily affair, not it is believed that it is okay to sit up alone and indulge yourself in front of the TV and social media catchup. In other words, the number of takeaway ads suggest that the social side to eating is gone. People no longer sit at a table together to talk. Eating is lesson of a social expereience than belore.
Some suggest that the elimination of a social experience of dining is more further advanced that before. Eating is that annoying thing you have to do to stay alive. It is almost like eating gets in the way of work and going home. Considering the number of hours that people now work, the advertising of a takeaway meal to solven life’s annoying need to have to eat to say alive is symptomatic of that fact we work really long hours nowadays.
So that is what food ads on the tube can tell you. Sitting down at a table is too long, and gets in the way of work. It tells us we are working longer hours overall.
But bear in mind that what you see only tells one side of the story. The following is a case in point. The music composer Wolfgang Amadeus Mozart was always thought to be an extrovert. But it turns out that he was depressed, and prone to bouts of introspection too. (You can read more about Mozart from the Piano Teacher N8 website using this link.
Perhaps tube advertisements about food only tell us one side of the story, and a closer examination of other things around might yield a better picture. Still worth a thought though!